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Ascendis & UP! Your Service
Ascendis & UP! Your Service
Ascendis & UP! Your Service
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Legal

Cookie Policy

Last updated: September 2026. This website uses cookies, as described below.

1. Introduction

The website https://ronkaufman.ro (the “Site”) uses cookies and similar technologies. We hope the information below helps clarify how cookies work and how you can control your preferences.

The Site is operated by ASCENDIS CONSULTING S.R.L., with its registered office in Bucharest, Piața Charles de Gaulle no. 15, floor 8, Sector 1, correspondence address at Str. Biharia no. 67-77, building B, ground floor, registered with the Trade Register Office under no. J40/3140/97, sole registration code RO 9398288 (“Ascendis”), as a personal data controller.

Certain terms used in this document (such as “personal data”, “controller”, or “processing”) have the meaning given to them in our Privacy Policy.

2. What are cookies?

A cookie (also known as a “browser cookie”, “HTTP cookie” or “internet cookie”) is a small file, made up of letters and numbers, that is stored on the computer, mobile terminal or other device from which the internet is accessed. The cookie is installed through a request sent by a web server to a browser (for example Chrome, Firefox, Safari, Edge) and is entirely “passive” – it does not contain software, viruses or spyware and cannot access the information on the user’s hard drive.

A cookie has two parts: the name and the content (or value). A cookie’s lifespan is also limited. Technically, only the web server that sent the cookie can access that information again when the user returns to the website associated with that server.

The Site uses both session cookies (temporary files that remain on your terminal until the browsing session ends or the browser is closed) and persistent cookies (which remain on the terminal for a set period, or until you delete them manually).

3. Why we use cookies

The Site uses cookies in order to:

  • ensure the Site works correctly and remember your cookie preferences;
  • understand, in an anonymous and aggregated way, how the Site is used, so we can improve its structure and content (traffic statistics), without identifying you personally;
  • measure the effectiveness of our communication campaigns and, where applicable, display relevant messages and limit how often they are shown.

Analytics and marketing cookies are installed only with your consent, given through the consent bar described in section 5. Strictly necessary cookies cannot be disabled, because without them the Site cannot function correctly.

4. The categories of cookies we use

4.1. Strictly necessary cookies

This category ensures the Site works correctly from a technical point of view (navigation between pages, security, form submission, remembering your cookie choices). Their use is based on Ascendis’s legitimate interest in ensuring the proper operation of the Site and does not require consent.

CookieProviderPurposeDuration
ronkaufman_cookie_consent ronkaufman.ro (first party) Stores your choices regarding cookie categories, so the consent bar does not reappear on every visit. 180 days
PHPSESSID ronkaufman.ro (first party) Maintains the browsing session during your visit (for example when filling in a form). Session
wordpress_*, wp-settings-* ronkaufman.ro (first party) Set only when signing in to the Site’s administration area (does not apply to ordinary visitors). Session / 1 year

4.2. Analytics cookies

This category provides statistical information about the Site’s performance (number of users, traffic sources, pages visited, etc.), in aggregated form. Their use is based on your consent, given by enabling the “Analytics” category in the consent bar. They are only loaded if the Site administrator has configured an analytics tool.

CookieProviderPurposeDuration
_ga Google (Google Analytics 4) Distinguishes users in order to generate aggregated usage statistics. 2 years
_ga_<ID> Google (Google Analytics 4) Maintains session state for Google Analytics 4. 2 years

4.3. Marketing cookies

This category is used to measure the effectiveness of our communication campaigns and to display relevant messages to users. Their use is based on your consent, given by enabling the “Marketing” category in the consent bar. They are only loaded if the Site administrator has configured the corresponding tools.

CookieProviderPurposeDuration
_fbp Meta Platforms (Meta Pixel) Measures conversions from ads and enables remarketing. 3 months
Google Tag Manager cookies Google Loads the configured analytics and marketing tags, depending on the consent granted. Variable

The list above is updated periodically. Depending on how the Site is configured at any given time, some of these cookies may not be active. The complete and always up-to-date list of the cookies actually used is available in the “Customize” window of the consent tool on the Site.

5. Your consent and how to withdraw it

On your first visit to the Site (for each device you use), a bar automatically appears at the bottom of the page, allowing you to choose:

  • “Accept all” – all categories are enabled (Necessary, Analytics, Marketing);
  • “Necessary only” – only strictly necessary cookies remain active;
  • “Customize” – a window opens where you can enable or disable the “Analytics” and “Marketing” categories individually (the “Necessary” category is always on and cannot be disabled), then you press “Save preferences”.

Until you give consent, no analytics or marketing cookie is loaded. The Site uses Google Consent Mode v2, so that third-party tools respect your choice.

Your choice is remembered for 180 days in a first-party cookie (ronkaufman_cookie_consent). You can change your choice at any time by pressing the round button with a cookie icon, shown permanently in the bottom-left corner of the Site (“Cookie preferences”). If you decline cookies other than the strictly necessary ones, your use of the Site is not affected.

If you access the Site from several devices or browsers, your choice must be expressed separately for each of them.

6. How long cookies are stored

The storage period differs from one cookie to another and is indicated in the tables in section 4. Session cookies are deleted when the browser is closed; persistent cookies remain until the indicated period expires or until you delete them manually. The cookie that stores your consent has a duration of 180 days.

7. Changing your browser settings

In addition to the consent tool on the Site, you have the right to change your cookie settings directly in your browser. These settings are usually found in the “Options” / “Preferences” / “Settings” menu of the browser. The way this is configured differs from one browser to another; you can use the browser’s “Help” function or the official guides:

  • Cookie settings in Google Chrome
  • Cookie settings in Mozilla Firefox
  • Cookie settings in Safari
  • Cookie settings in Microsoft Edge
  • Managing third-party cookies – youronlinechoices.com

If you access the Site using several devices, the settings must be changed separately for each of them. Limiting or disabling cookies may affect certain features of the Site.

8. Deleting cookies

In general, browsers allow cookies to be saved by default. These settings can be changed so that the automatic saving of cookies is blocked, or so that you are informed each time a cookie is sent to your terminal. Detailed information is available in your browser settings. Limiting the use of cookies may affect certain features of the Site.

9. Security and privacy

Cookies are not viruses – they use plain text formats, are not made up of pieces of code and cannot be executed or run automatically. Cookies as such do not require personal data and, in most cases, do not personally identify users. Where data collected through cookies is personal data, it is processed in accordance with Regulation (EU) 2016/679 (“GDPR”) and our Privacy Policy, and is protected by appropriate technical and organizational measures.

10. Changes to this policy

We reserve the right to amend or update this cookie policy. The amended policy will be published on this page and will take effect at the time of publication. Where the changes concern cookies for which consent is required, you will be asked for your consent again through the consent bar.

11. Applicable legislation

The use of cookies is governed by national legislation (Law no. 506/2004 on the processing of personal data and the protection of privacy in the electronic communications sector, as subsequently amended) and by European legislation (Directive 2002/58/EC on privacy and electronic communications, as amended by Directive 2009/136/EC). The processing of personal data is subject to Regulation (EU) 2016/679 (“GDPR”) and Romanian Law no. 190/2018 on measures implementing the GDPR.

12. Contact

For any question regarding this policy or the way we use cookies, you can contact us at office@ascendis.ro or by a written request to the correspondence address: Ascendis Consulting S.R.L., Str. Biharia no. 67-77, building B, ground floor, Bucharest.

You can also contact the National Supervisory Authority for Personal Data Processing, ANSPDCP (Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal) – www.dataprotection.ro.

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We use cookies

We use cookies that are necessary for the site to work and, with your consent, analytics and marketing cookies. Details in the Cookie Policy.

We use cookies

Necessary

Essential for the site to work (navigation, security, remembering your cookie preferences). These cannot be disabled.

Analytics

Help us understand, in an anonymous and aggregated way, how the site is used, so we can improve it (Google Analytics 4).

Marketing

Used to measure campaign effectiveness and to display relevant messages (Meta Pixel, Google Tag Manager).