Ascendis & UP! Your Service
#1 Global Guru in Customer Service

Ron Kaufman
Masterclass

FROM TRANSACTIONS TO TRANSFORMATIONS.

Radisson Blu Hotel, Cluj-Napoca
Str. Stadionului, nr 1, Cluj-Napoca, Romania
Wednesday 28 October 2026
JW Marriott Grand Hotel, București
Calea 13 Septembrie 90, București 050726
Monday 2 November 2026
Wednesday 4 November 2026
Limited seats Proven worldwide 3 cities across Romania Highly interactive format
Ron Kaufman — #1 Global Guru in Customer Service
MEET THE SPEAKER

Ron Kaufman

Leading From The Top

Voted #1 Global Guru in Customer Service eight years in a row, Ron is a master trainer, consultant, and bestselling author of "Uplifting Service." For nearly three decades, he has worked alongside top organizations worldwide, helping them build cultures of superior service and achieve lasting customer loyalty and business results.

Back for an 8th time in Romania, he returns with the same practical tools that have helped organizations worldwide turn service into their strongest competitive advantage.

29 YRS Experience
#1 Global Guru
WorldWide Organizations
SEE IT IN ACTION

Experience Ron Kaufman Live

Watch the world's #1 Global Guru in Customer Service inspire and transform organizational culture.

About the Event

FROM TRANSACTIONS TO TRANSFORMATIONS

Join 450+ professionals, decision-makers, and industry leaders. Build relationships, develop partnerships, and exchange ideas.

Workshop Objectives

What the Masterclass is Designed to Achieve

Three essential objectives for your leadership team.

Align

Create alignment among all members of the leadership team. Join Kaufman’s event together, discussing, debating and ultimately agreeing on the need for a superior service culture.

Establish responsibilities and set priorities for action to increase staff engagement and build a stronger service culture.

Learn

Learn directly from Ron Kaufman best practices for building a superior service culture from leading organizations in your industry and others around the world.

Identify and quantify the benefits in competitive positioning, talent development and business results.

Commit

Commit, as a leadership team, to the specific actions, priorities and timelines that will turn your shared vision into a superior service culture — one your entire organization can see, feel and follow.

EVENT AGENDA

Schedule

Same agenda, every city.

Whether you join us in Cluj-Napoca, București, or Timișoara — the schedule, sessions, and experience are identical.

Registration and Networking

07:30 – 09:00
1h 30m

Session 1

09:00 – 10:30
1h 30m

Coffee Break and Networking

10:30 – 11:00
30m

Session 2

11:00 – 12:30
1h 30m

Lunch and Networking

12:30 – 13:30
1h

Session 3

13:30 – 15:30
2h

Coffee Break and Networking

15:30 – 16:00
30m

Session 4

16:00 – 17:00
1h

Photo Session, Networking

17:00 – 17:30
30m
What You'll Explore

How to Build a World Class Service Culture

Service Leadership

Model, coach and champion service excellence at every level.

01

Common Service Language

Build, share and use a common language for exceptional service.

02

Engaging Service Vision

Articulate, discuss and embrace an engaging service philosophy.

03

Service Staff Recruitment

Attract, develop and retain the right service talent.

04

New Staff Orientation

Welcome, inform and inspire new team members to contribute to your culture.

05

Service Communications

Inform, educate and inspire everyone with feedback, objectives and uplifting stories.

06

Service Recognition and Rewards

Motivate, celebrate and recognize the right service behaviors to drive greater results.

07

Voice of the Customer

Capture and share your customers’ voice to strengthen every part of your organization.

08

Service Measures and Metrics

Measure, understand and act on what matters most to your service results.

09

Service Improvement Process

Engage everyone in a vibrant, ongoing process of service improvement.

10

Service Recovery and Guarantees

Handle, resolve and turn service mistakes into loyal advocates.

11

Service Benchmarking

Learn from service icons outside your industry to become one yourself.

12

Service Role Models

Walk the talk — lead by example with powerful actions every day.

World-Class Service Education and Continuous Service Improvement

Educate, inspire and turn participants’ ideas into real improvements.

In this masterclass, members of your top team will commit to take action as role models for superior service.

Find your seat

Reserve your seat if you're:

01 A Business Leader who wants to stand out by turning exceptional service into a strategic advantage.
02 A Customer Experience Professional passionate about designing meaningful, memorable customer journeys.
03 A Marketer looking to align brand promise with consistent service delivery.
04 An Entrepreneur who believes service excellence is the foundation of long-term growth.
05 A Team Manager seeking practical tools to inspire people and elevate daily performance.
06 An Aspiring Leader ready to build a successful career based on a strong service culture.
07 A C-Level Executive committed to embedding excellence at the heart of your business strategy.
08 An HR & People Development Leader shaping training and culture programs that make service everyone's mindset.
09 An Operations Leader turning everyday processes into a seamless, consistent customer experience.